The Cloud Society

I was stuck for a sort of context or direction after I scrapped my education animation idea. Rather conveniently, at the same time my mum gifted me with a book called ‘A Pig With Six Legs’, which was a collections of photographs of clouds that looked like things. It was created by the Cloud Appreciation Society, and I had a feeling that if I picked the book up and read it, it would give me a new direction.

I researched into The Cloud Appreciation Society and found their manifesto which was:

“We believe that clouds are unjustly maligned and that life would be immeasurably poorer without them.

We think that they are Nature’s poetry, and the most egalitarian of her displays, since everyone can have a fantastic view of them.

We pledge to fight ‘blue-sky thinking’ wherever we find it. Life would be dull if we had to look up at cloudless monotony day after day.

We seek to remind people that clouds are expressions of the atmosphere’s moods, and can be read like those of a person’s countenance.

We believe that clouds are for dreamers and their contemplation benefits the soul. Indeed, all who consider the shapes they see in them will save money on psychoanalysis bills.

And so we say to all who’ll listen:

Look up, marvel at the ephemeral beauty, and always remember to live life with your head in the clouds!”

It was this idea of ‘blue-sky thinking’, of how clouds add diversity and individuality to a sky that kick-started the development of the project.


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